For example, I own:
- a Mares Abyss Navy Regulator
- a Scubapro Mk17 Regulator
- a Mares Dragon BCD
- a Fourth Element Arctic Undersuit
- Scubapro Seawing Nova fins
- Fourth Element Thermocline stuff
I also like hoods by Waterproof and my Oceanic Shadow mask, but I'll tell you what really bugs me are the string of professional film makers, professional divers and 'explorers' who endorse these products. When buying a product I'm not interested in 'celebrity' endorsements. I'm interested in how cost effective/efficient/comfortable/useful is it going to be for me?
How long does a drysuit take to dry hanging under my stairs? How expensive is the service pack? If it breaks, how good is your customer service?
Like the vast majority of people I have to pay for my kit and it has to perform and last. Wouldn't it be great if these companies, instead of expedition divers, used honest recreational divers to review and promote their products?
It would be amazing to watch a review of two products and hear the diver honestly say, that they can't tell the difference between the two regulators or after using these gloves my fingers were a wee bit warmer.
The current marketing of the big brands in SCUBA is a throw back to last century. Peer to peer marketing is the future it's time for the diving industry to embrace it.
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